COMEDY CENTRAL

Project : Comedy Central
Client : Tilt Studio
Role : Executive Producer

On the occasion of the 2019 elections, Comedy Central launched a campaign that depicted different scenarios, unified by a single message which reminded citizens to cast their vote, lest somebody else makes a choice on their behalf!The campaign was executed in the form of 3 satirical videos that would not only tickle the funny bone of viewers but also cajole them to realise their duty as a responsible citizen.
The campaign was cross promoted by Viacom18’s all network channels and social media platforms.