FRIMMI APP

Client : National Bank
Agency : Mullen Lowe, Sri Lanka
Role : Director
Production House : Firecracker

Frimi is an innovative app that helps users with every pocket size transact currency in more rewarding ways — whenever, wherever and however they want to pay. Following a renewed strategic positioning, purpose and update of the key verticals, a visual communication language was used to help re-imagine the brand’s identity through this new lens. Expanding out from the wider brand system, aiming at humanising the brand and making it more accessible, playful and rewarding.

The communication was built in a way as to allow the brand stretch and reach across different customer touch points; from formal and serious to playful and human centric.
This was my first shoot at the legendary RK Studios, Mumbai. Nothing can match the feeling of shooting at an iconic studio!