Fukrey Music Video // Excel Entertainment

Title : Fukrey "Lottery" song
Client : Excel Ent.
Role : Pre-production, Design and VFX Head

This is the first stop motion music video we worked on for Fukrey (2013) - the film went on to become a sleeper hit. Today the movie is considered one of the cult classics of Indian Cinema. The video was developed using Pixilation where the actors have been photographed frame by frame to create a prodigious effect. Shot in different poses on various sets and also against the green screen, it created an anecdote where the song is the summary for the film's storyline.

Thanks to stop motion, the main characters were walking, floating, dancing riding a bike and performing different actions while in reality they are only static on different positions. The video demonstrated different lighting schemes, movements and story-snippets in its very own gesture. A coalition combination that resulted in a fun-touching fusion.

This video earned good feedback for “Short Form Music Video” and it has already over 347K views on Youtube! The film was re-released in theatres due to public demand and popularity.