MUVE ACOUSTICS

Project : Muve
Agency : TBWA
Role : Pre-production & VFX Head

We created a photo-real animation of hands, wires, and quantum world, integrating all the elements together to realise the end result. This was achieved through a combination of filming live action with rigs and CG elements integrated in VFX. Our protagonist Virat Kohli, (captain of the Indian cricket team) imagines a world around him inspired by a real incident creating a mystical and factual tough story.

The challenge was to make sure that the scenarios were genuine and captured in an authentic way, documenting the life of the legendary batsman in training.

The imagery was perfectly planned and timed as per the track - which brings another level of energy to the film. The headphones were broken into pieces to understand the layers, mechanics and even the order of it's functions. The same had also had been shown in the product window