Project : Scripbox
Client : Tilt Studio
Role : Executive Producer
Finance products are dime a dozen where each one comes with unique benefits and multiple disclaimers. Very few players have been able to successfully crack an approach – that demystifies and brings new consumers into the funnel. Considering that a big percentage of working professionals do not understand the inner workings of finance, demystifying became a big need gap. It combined insightful strategic thinking with an engaging and surprising storytelling delivered in a fun and empathetic manner.
The campaign resonated with every individual as each one us have been on these avatars at one point or another in our lives. It also successfully portrayed four common ‘taxing situations’ people find themselves in, from January to March (The year ending months).
The campaign comprised of online video, radio and office activation in key markets.
