STANDARD CHARTERED MARATHON

Project : Standard Chartered Mumbai Marathon
Agency : TBWA
Role : Director

The Mumbai Marathon is an annual international marathon event held in Mumbai, India, on the third Sunday of January every year. It is the largest marathon in Asia as well as the largest mass participation sporting event in the continent. It is the richest race in India with a prize pool of US $405,000.

We embarked on an amazing adventure with our dear friends from TBWA to take on a creative and production process we had never done before, mostly because we developed a CGI production but ended up creating a dynamic, inspiring wall projection visual communication system, representing different sports disciplines, interacting with the brand ambassador for the event using projection mapping.