BRANDING + MOTION GRAPHICS
BROADCAST DESIGNER
Project : SWP Branding, Launch and On-Screen Packaging.
Client : Star World English Clustre
World Premiere is Star's new go-to channel for exceptional content and movies. So we wanted to provide the audience with a stylish, premium experience. We were enticed by the concept of custom-made chrome car, built with abstract shapes and with special attention to fine, premium details. Finally, we conceptualised all composing elements of the branding to fit together seamlessly and function effectively. The colour palette was dominated by two lead colours - Red and Black.
The Typography was kept simple with a touch of shimmer on the edges. The transparent sphere was inspired from the wheels of a luxury ride and deliberately opted for, the prime reason being - to stand out from the rest.