TATA AIA

Client : Tata AIA
Agency : JWT, New Delhi
Role : Director

Tata AIA applauded the efforts of Real Life Heroes – The Agents who went the extra mile to protect their customer's financial future. An insurance advisor performs a number of functions such as intermediation, sales and other services for various transactions, compliance management, consulting or advisory role, etc. and above all stands by your side!

The series of four films were shot across two different cities in India. The tonality of the films was kept real, the shoot was done in actual homes of the agents using their voice to narrate their story for an impactful and better connect.